At Soul Elements, we believe that tradition isn’t just about the past, it’s the foundation for a sustainable future. Our journey began with a realization: Myanmar’s rich handicraft sector is facing a crisis. From the scarcity of raw materials to a shortage of skilled labor, the traditional arts that define our culture are at risk of disappearing.
We saw artisans shifting to other jobs due to low profitability, leaving behind generations of skill. We knew that to save these crafts, we couldn't just preserve them in a museum; we had to reimagine them for everyday life.
Soul Elements was created to transform traditional Myanmar handicrafts into a modern, sustainable lifestyle brand. We operate on a Circular Economy Business Model, designing products that are not only beautiful but also reusable and environmentally conscious.
By collaborating with sand painting artists, skilled makers, and former garment factory workers, we create stable income opportunities and empower our local communities. When you choose Soul Elements, you aren't just buying a bag; you are supporting a movement to value local craftsmanship again.
Daw Hsu Yee May Founder | Branding & Business Strategy A Marketing and Communications specialist with over 12 years of experience, Daw Hsu Yee May is the visionary behind Soul Elements. Recognized as an SDG Innovator 2025, she has a proven track record of elevating local products, having led the "Made in Myanmar" event in 2019 and developed the UKK Lifestyle Collection. Her passion drives the brand’s strategy to make Myanmar handicrafts globally competitive.
Daw Khin Thandar Oo Co-Founder | Sales & Operations With over 15 years of experience in retail sales and operations within the fashion industry, Daw Khin Thandar Oo ensures that Soul Elements delivers quality and efficiency. Her operational expertise is the backbone of our ability to scale production and manage our supply chain effectively.
We are driven by three core pillars:
Environmental: Reducing single-use waste through durable, eco-friendly designs.
Economic: providing stable livelihoods for artisans.
Social: Promoting pride in sustainable, handcrafted products.
Live your soul with Soul Elements.